The Power of Integrated Communication: A Case Study of Queen Rania, Oprah Winfrey, and Angela Merkel

Document Type : Research in linguistic and literary studies

Author

Department of linguistics, Sohag University

Abstract

The present article deals with integrated communication and observes how Queen Rania of Jordan, Oprah Winfrey, and Angela Merkel are representatives of the synergy between verbal and non-verbal communication in their respective fields of diplomacy, media, and politics. Each of these leaders demonstrates how the congruence of non-verbal signals-body language, facial expressions, tone, and gestures-with the message to be said multiplies the leader's impact in a way that enables him or her to establish trust, empathy, or even influence. Queen Rania introduces herself by using poise and cultural symbols to try and speak on behalf of humanitarian causes. Oprah Winfrey uses the path of emotional resonance through the telling of stories supported by authentic gestures and modulation of tone for a deep connection with her audience. Angela Merkel's subtle yet commanding non-verbal display with pragmatic and clear verbal interaction fastens her leadership in the world's political spectrum. The key moments of their public appearances are looked upon to develop the aforementioned idea in this paper as to how integrated communication develops great leadership, allows better public interaction, and aids in effective advocacy. It also explores the cultural and contextual shaping of the aforementioned styles of communication and provides certain takeaways for leaders in different spheres.

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Egyptian Journal of Linguistics and Translation
Volume 14, Issue 1
January 2025
Pages 319-336

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